A comprehensive market assessment maps opportunity, entry, value chain economics, and consumer need gaps.

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Strategy3's portfolio of Market Landscaping engagements include:

• Market Opportunity Assessment
• Competitive Analysis
• Distribution Channel and Value Chain Analysis
• New Product Development
• Partner Diligence
• Initial Public Offering (IPO) analysis

These engagements answer questions like:  

• What is the size of the market opportunity or growth potential?
• What is the right product or portfolio of projects and at what price?
• What product features are important to customers?
• Who are the target segments?
• What channels should we leverage?
• What is our value proposition?

While every solution is tailored to your needs, four common areas include:

1. Market Diagnosis: This is foundational to understanding the current market environment, demand opportunity, and growth drivers and inhibitors that will drive change.
2. Competitive Landscape: Mapping the competitive landscape to understand the current service providers, their business and operations models, and channel structure helps provide a fuller picture of market dynamics.
3. Consumer Understanding: We will analyze the end customer segment(s) to understand purchase triggers, the purchase journey, channel preferences, and any need gaps and expectations.
4. Opportunity Assessment and Recommendations: A final output will estimate the opportunity and provide recommendations to tap into the business potential.